Jealousy: no matter the online space, do you find you feel it too sometimes?

[the early bird 🐦 catches 20% off and a 60 minute 1:1 with me by 11.59pm GMT tonight, Sunday 25th]

Your Marketing Made Easy

I’m going to be sending emails for a week only about my 12 week programme to craft your online home and voice: Your Marketing Made Easy. I hope these emails will be enjoyable to receive, but if you’d like to keep hearing from me, just not about this, please click on this link and toggle the slider next to “Your Marketing Made Easy” so it goes from green to off.

I don’t know how you share online. I started on Facebook, because I’m a millennial (I think?!). I rapidly built a private Facebook group of about 500 members: engagement (people joining in) was high, and Facebook was how I found my first coach and online group programme to join.

Instagram followed rapidly, and again this was a time (2017/18?) where you could pop a post up, get 30 comments and watch your followers grow quickly and organically (remind you of anywhere?!)

And of course, there’s my beautiful website, which probably brought me initially my most work: I went big on SEO (at that time in 2017 I was working in-person with clients and location-based SEO made such a difference).

Email newsletters became a big part of my content eco-system, and I was blogging away, sharing it on Instagram and Facebook and watching my audience grow.

And now there’s Substack. Substack, that brings out the best and the worst in me. I adore writing to my email subscribers. I write something and hit send expectantly. I then worry I’m boring them by sharing a piece of writing about my Substack Sound Circle when they themselves are not on this platform, but rather reading my words in their email browser.

I write something that includes selling my brilliant programme Your Marketing Made Easy, and then I worry that it will put off the fully-employed scientist on here who reads my words about motherhood and creative glimmers in the Substack app, and has no need of my curriculum and course.

If you’re a fellow company of one do you get this same unease about how different writing lands with your different type of reader? Or am I just a massive overthinker? Let me know if I’m alone in this!

And then, jealousy.

You post something online. You’re proud of it. You think it will land well. But then that person (and you know it’s true, we’ve all got that person or those people who just appear to be nailing it, who are having their fifteen minutes of fame), and you think:

“why am I even bothering? If that person is showing up so reliably/ consistently/ is so popular/ writes with such ease/ creates such great content and they’re doing something similar to me. what is the point of my story?”

There’s also the inevitable fear that I might offend, or–shudders`-bore you. And again, that old critic jealousy: “they don’t write boring stuff do they-why should I even bother trying?”

But here’s the thing about jealousy. Jealousy exists only when we choose to feed it. Jealousy only becomes sentient when we choose to make it so. Jealousy exists as a way of your inner critic showing up and saying:

“I told you you should keep small, keep quiet, keep your thoughts to yourself. Don’t try anything new. Don’t commit to anything new. Don’t. It’s embarrassing. It’s tiring. And look–they do it better anyway.”

And we can beat jealousy. With self-compassion. With courage. With confidence. With admiration for others.

And…with the systems, the strategy, the focus and the (necessary) software to back it up.

Who do I admire? Those who’ve found their way to their version of fluency, of flow and of consistency online and offline. Who’ve worked out the places they’re most comfortable (long-form content, reels, podcasts, tutorials, workshops-it truly doesn’t matter where you are as long as where you are is right for you, your creativity, your service and your audience).

And who do I admire even more? Those who are radically honest, radically generous and radically courageous in the way they show up.

That doesn’t mean showing up all the time.

It means, and I think this is a mini commandments that I’m building into Your Marketing Made Easy:

1. people who replace the word scared with curious in their efforts in marketing;

2. people who strategically and lovingly work out where they most like to be online and put their efforts into there (for me that’s anything audio because it’s such a specialism of mine, plus a beautiful eco-system of website, podcast, Substack and Instagram, with Facebook returning when I have a VA in the future).

3. people who sell openly and with confidence, because they know how much “value” they give for free and who are happy to receive payment for their brilliant work;

4. people who value community and connection as much as individual voice;

5. people who embody my own (biased) missions of always learning, listening and creating;

6. people who recognise that if they’re wanting to make money from their work they need to be heart-led and strategy-supported.

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Take me to Your Marketing Made Easy Information!

And it’s why I know the community of people joining “Your Marketing Made Easy” have no room for jealousy any more, because we’re doing it our way, with the support of cheerleaders. We’re confronting those insecurities, giving them a massive cuddle and saying “thanks, but I don’t need you to protect me anymore.”

I’m working with all of you, to ensure that the foundations of courage, compassion and confidence are in place, before we geek out over all the different marketing techniques (and I’ve got loads). And to really delve into that there’s a free 1:1 60 minute call AND 20% off included if you sign up before 11.59pm GMT tonight. Price an issue? Get in touch and let me see how I can support you (I always have two “pay what you can afford spaces” and 0% interest payment plans as standard).

It might seem counter-intuitive talking about my own jealousy when I’m launching a whole course (with great confidence) about marketing yourself and your work, but leading with honesty, curiosity and self-compassion is the only way, right?

If this resonated with you, please let me know how in the comments below.

With all my love,

Laura x x