silky custard
[free marketing workshop tomorrow Thursday 22nd! time limited replay]
Sometimes when I’m singing in a choir I feel like I can almost see the music swirling around us, encircling us in a warm, yellow glow.
It’s the same feeling I get when I’m “creating content” (making art?) that feels easy, effortless, a creative joy.
That’s genuinely how I feel about marketing my business,
(or as I want you to think of it):
telling your story
taking up space with your wonderful work
sharing your precious creation, knowing that you can’t be for everyone, and what a relief that it’s not up to you to keep everyone happy (and how hard that is for my fellow people-pleasers)
finding a voice that is recognisable to others, that inspires, or entertains, or educates, or challenges, or soothes
a joyful part of the creative process, if you let it.
It’s how I feel when I lead with compassion, courage and confidence, and have the systems, strategy and software to support it. It’s like:
silky custard being poured on homemade apple crumble
sitting with a friend, not needing to speak because you already know exactly how they feel from their expression alone
singing coloratura when you’ve really practiced and it’s fully embodied
the first sip of a perfect flat white
the flow-state of fitting the final pieces of a puzzle
writing as if you were speaking, with the words flowing like water at the Wisley waterfall (niche but if you know you know)
the slow, deep breath just before you fall asleep.
It can feel like that for you. Of course we need strategy, and systems and organisation. But lead with wanting to feel like silky custard. Lead with courage. The rest will come.
You can join my free workshop exploring intuitive and organised marketing tomorrow at 1.00pm GMT (with a time-limited replay):
What does effortless, easy content creation *feel* like to you? Let me know in the comments!
Laura x
thanks so much for reading my work. Please do share with anyone you think might enjoy it, subscribe or consider a paid subscription.
Hi there, welcome! New here? Welcome to Life Unlocked, I’m Laura.
I’m a multipassionate coach, mentor, podcaster, singer and teacher, and I’ve created this online home to help us both unlock, via three main tenets: creativity and creating (hopefully alongside you), listening and learning. I want to help you listen to yourself and what you want in your business or work, to help you realise how much your creations unlock so much for those around you, and to help you learn, whether that’s learning greater self-compassion and courage, or strategy and systems that work for you.
Sometimes my writing here is an honest dissection and reflection of my feelings about being a mum of 3. At other times it might be a piece on what it’s like to go and sing at Abbey Road one minute and host a coaching accountability circle the next.
