Marketing your business? You need a Scheme of Work AND Lesson Plans
(and ways I market my business that FEEL wonderful)
What’s that now, Laura?
Ok, let me explain. The Scheme of Work is your overarching planning, where you create long-term planning in order to establish the outcomes you want your students (and you as the teacher or guide) to achieve, the strategy and approaches you’ll adopt to create it, how you’ll vary and differentiate the content and the skills and knowledge you want your students to acquire. The lesson plan is where you delve deep into the topics, skills or knowledge itself and prepare how you will present it to the class, how you will give them opportunities for engagement, empowerment and autonomous learning, the timing of when you’ll drip-feed in new things…
And this is the same in your marketing. Your editorial calendar is the zoom out, with a bigger timeline and your vision, mission and big goals at the core.
The content calendar is where you plan how you’ll translate those bigger ideas into, well, content.
If you didn’t know, I’ve been a secondary school music teacher for nearly 20 years alongside my other work, so I bloody love a lesson plan…
If you need help with any aspect of this (and more) Your Marketing Made Easy is the hybrid group taught course with added 1:1 strategy and support for YOU. Think small cohort, banging curriculum, 1:1 support. ✔️✔️✔️
It’s a joyful combination of live mindset, strategy and tools via online calls, community and two hours of 1:1 with me.
And if you’re thinking, “but Laura, does marketing mean I have to bop around on reels and be all OPINIONATED and NOISY"?”
Nope. Here are four of the favourite ways I market my business that I love, that get me clients and that involve no bopping.
My podcast, Pivot! the Podcast - why does this work? The data shows me I have a really long “listen-through” rate, which shows me people are listening all the way through. My guests share the podcast and I share their audience, some of whom have then a) joined my email list; b) DMed me; c) asked to be on my podcast; d) booked a call!
Substack! Sound Circle has grown my list, demonstrated my expertise as a creative and in building communities (and the next FREE challenge is out on Wednesday - make sure you join us!)
Movement #1 of the 👂🎙️Substack Sound Circle CONSORT: TRANSITIONS
·Repeating myself (but repeating my message on different platforms and in different ways, with the core message stays the same!)
Join us now before I shut up shop next Friday 15th. If this resonated with you, please let me know how in the comments below.
With all my love,
Laura x x